Do your clients and prospects understand the unique value that your firm can offer? Does everyone in your firm recognize and articulate the value unique that your practice can provide? Want to discover what makes you and your firm valuable and different from other accounting professionals?
This online video workshop was developed from Leo Pusateri's book, You Are the Value: Define Your Worth, Differentiate Your Accounting Firm, Own Your Market. Use the videos and workbook in this section to pinpoint your firm’s culture and how to best communicate it to clients and staff.
When your firm goes through a structured process to examine how you add value and communicate that value to others, the results can be quite beneficial to your practice:
If you don't have time to complete the videos and corresponding You are the Value! workbook in its entirety, consider using The Value Ladder Exercise to walk through the seven steps that will guide you and your firm in the brainstorming process of creating a Unique Value Proposition (UVP).